LOADING MENTALITY…
Creative technologist · copywriter · AI founder · builder · strategist · artist. Language as a system. All of it, on purpose.
AI agency. Civic tech. Music. All running at once.
Maximinimalism — fewer moves, bigger impact.
Built @appletvplus from zero at TBWA\Media Arts Lab. Invented the Carousel Spreads format. Wrote the language system. Built the content franchise structure.
750+ archived entries. Card-based publishing system with custom PNG rendering pipeline, Y2K/brutalist visual language, and platform-specific social packages. Live — and embedded further down in The Lab.
Full-stack youth engagement app for Boys & Girls Club of Youngstown. 120+ live members, staff PIN system, real classroom utility. Civic tech for the Steel Valley.
Bubble font studio with a Windows 98 aesthetic. Custom type without the friction. Started as a personal need. Now used by others.
284+ entries. Etymology as cultural criticism. Each entry a snapshot of language mid-formation. Coffee table dictionary in development.
Two of them are running below — embedded, live, interactive. Use them without leaving the page. The rest are in the pipeline.
AI brand auditor. A layered system-prompt engine that diagnoses strategic drift and sharpens positioning. Live and selling on Gumroad.
Full-stack web app — React + Supabase, built no-code via Lovable. Concept to deployed, live.
Prompt management and iteration system. Organizes the prompt-engineering work across every vertical.
Astrologer app with a cosmic, dark aesthetic. Birth-chart reads, transits, predictive astrology — with actual depth.
Bubble-font studio with a Windows 98 UI. Type customization without the friction — folding into [phonter].
Site/product audit engine. Surfaces metadata staleness, design-system forks, and version drift — fast.
Every song is born twice — first as a demo, raw on tape; then as its album mutation. DAYSB4RAGE is the before, released on purpose.
DAYS B4 RAGE isn't finished — that's the point. A trilogy that waterfalls out across the summer. Each chapter drops under its own subtitle; the full title only lands when all three complete. Watch it assemble — warm to cold — until a blizzard hands it to the ice.
Steel Valley-built AI services for trades, hiring, and nonprofits. Real systems, not demos.
Never miss a call. Answers, qualifies, and routes leads 24/7. Built for HVAC, plumbing, electrical — businesses that run on phones.
Screen applicants before they hit your inbox. Qualifies, scores, and summarizes — so you only talk to people worth talking to.
From brief to draft. Knows how grants are written, what funders want, and how to position your org. Built from real relationships.
Five years in LA writing social-first work for Apple TV+, Beats by Dre, Amazon Music, Airbnb, and Netflix — a Webby winner out of TBWA\Media Arts Lab. Now back in Youngstown building my own: THE MACHINE (a live AI brand auditor), Signal Ops, [mentality], [Word Worm], BGCY's Blue Crew, and HATARI. A polymath by trade and temperament — I don't switch hats, I wear them at once.